The Enigma

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Tuesday, August 07, 2007


Mirror, Mirror, Mirror on the wall... What is the greatest brand of all?

YOU, your honor!

That is the eternal truth of the world. If one had to sum up the existence of man kind in one word, that would be branding. It is a naked truth that we all survive on branding, our own individual branding. We want to be associated as something or someone in other's minds. When it comes to perceptions, we seldom ask ourselves what we are, we generally ask what others think of us! We try to portray ourselves to others to make a statement. We brand ourselves. We brand ourselves as go-getters, arrogant, jubilant, insane or whatever! And who makes the megabucks in this frenzy? Its the brands, the real ones this time! Everybody who wants to be branded as a dynamic person like Amitabh, wants to flaunt Reid and Taylor. Everyone who wants to look cool flaunts a MotoRazr or MotoRockr. Of course, no if is if and no but is but until Hypothesis Testing has been done and the Null Hypothesis rejected. But then, the very fact that there is gut and gumption to propose the hypothesis means this holds some value.

If we ever thought Branding self is a radical, new concept, we are wrong. It dates back to decades and as much as I could dig out, there has been solid evidence exactly 10 years back when Fast Company magazine made a mention of Brand You in one of its 1997 editions. The magazine spoke of realising what you are, and planning your career envisaging yourself as a brand as far as in 1997.

In fact, everything we do is for branding. Blogging is a sort of branding exercise. We could blog about everything that happens in our lives. Irky neighbors, pesky teachers, gorgeous women we see, filthy roads we tread on and many many more. But we do not. We consciously choose what we blog on when we want to brand ourselves.

Why do we brand ourselves like this?

The basic crux of a product is as follows:

The true you that you are is the CORE, but it gets embroiled in how you present yourselves, and further gets a face-lift through what others perceive of you. Without even your conscious effort, you start branding yourself.

And then, why not brand?! It is important to let people know what you are, and in the world where customer is the king, you should truly play to the galleries. If an employer wants a certain kind of candidate, ofcourse you should brand yourself as an enterprising candidate for the same!

So, what is Brand You?! Look into yourselves and see what you as a real brand are, and market it well! Life is all about Marketing!

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At August 12, 2007 7:09 PM, Blogger Lusus Naturae said...

Is the product perception only a function of time? what are the parameters on which it is mainly based?

late read. was busy. -

At August 20, 2007 5:43 AM, Blogger Saraswathi said...

Good post. Made me think of branding in a different dimension!


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