The Enigma

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Saturday, September 22, 2007


Before you jump to conclusions, 69 is not what you think. I mean you might be thinking its just another number ;), but it isnt... It is a new philosophy in Marketing.

Today, on the 22nd of September 2007, during the Consulting Symposium, one of our esteemed speakers, Mr. Mrityunjay Mishra, from Juxt Consult mentioned about Web Chutney and their Viral Marketing initiatives. Though Viral Marketing and Webchutney are nothing new to most of us, there is something new that webchutney has come up with. I am sure all of you, or most of you, know this and this. We have been seeing and enjoying these things for so long.

Now, Web Chutney has come up with the theory of 69 Marketing. The basic premise of this philosophy is that ' if you give it to the customers, the customer will give it back to you'. This is done through four things:

  • Viral Marketing
  • Corporate Blogging
  • Consumer Centric Marketing
  • Linking Strategy

Further information about the philosophy can be found here. I strongly recommend this book. Its a fabulous read! You will read it cover-to-cover once you start it!

Also of interest is the Web Chutney blog.

Cross posted at: Dawn of DMS

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At September 22, 2007 11:18 PM, Blogger Saraswathi said...

This "69" philosophy does sound interesting. Read through the pdf. Good ideas there!!

At October 01, 2007 1:33 AM, Blogger desh said...

have been really interested in webchutney for the past few weeks or so, u shud look at the way they offer jobs, quite innovative and funny
always believe such an organization wud be best run by daiictians, full on bakk and creativity, but then

who wud work :P

will read this book fr sure

in general had a look at many ad firms websites
found this one real good

At October 01, 2007 1:44 AM, Blogger ~Amod~ said...

You seem to have gotten into marketing groove. Good for the markets! ;)

69, as always, quite a philosophy!


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