The Enigma

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Thursday, February 14, 2008

Love is in the air

and why not? It shud be... Because Love is not just about sublime emotions and unexpressed feelings any more, it today is a huge market for Indian marketers. While there are debates worldwide on how India has a turbulent V-Day, the truth is the V-Day market is booming by the day.

Earlier, it was the organised florist chains that sketched for us the picture of the V-Day market, with figures of 50-60% of their annual Sales coming in only on V-Day. A report in the news paper yesterday quoted 'Ferns n Petals' business last year on this day as 1.5 Crore, which is huge by any standards. It was only Archies and Ferns n Petals that offered the customers unique products for V-Day until recently. It was only roses that did great business till last year. That doesn't mean that roses have lost sheen this year, what with the sale expected to reach Rs. 25 Crore today. Who knows, as I write this, there must be 100s of red roses changing hands all across the country.

But now, India has arisen to a new V-Day, and firms like banks and airlines have queued up to woo the valentines' day pairs. I really dont understand if the couples of the country looking for a romantic retreat would really utilise such offers or would rather worry about being beaten up by organisations protesting against Valentines' Day. Thats too much of thinking to do. So, I leave to you guys and bask in another Valentines' Day where I romance myself! :P

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At February 25, 2008 11:15 AM, Blogger ~Amod~ said...

I know a couple of interesting facts:
1. Teachers receive maximum valentine's day cards.
2. 73% of flower-buyers are male.(what for?)

At February 26, 2008 7:33 PM, Blogger dk said...

So, I leave to you guys and bask in another Valentines' Day where I romance myself.....

love, we have been so very educated on this topic ever since we had the remote control. Thus, all of us must be experts on the same, but, I think we still don't know anything about it, may be its just about feeling like the actors we see on the television and the movies...what other way of teaching ourself about love...

its a mystery, and till we solve it, happy self loving :)

At March 02, 2008 8:42 AM, Blogger Rahul said...

Ooh.. Better to take a day's leave and sell roses :)


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