Love is in the air

and why not? It shud be... Because Love is not just about sublime emotions and unexpressed feelings any more, it today is a huge market for Indian marketers. While there are debates worldwide on how India has a turbulent V-Day, the truth is the V-Day market is booming by the day.

Earlier, it was the organised florist chains that sketched for us the picture of the V-Day market, with figures of 50-60% of their annual Sales coming in only on V-Day. A report in the news paper yesterday quoted 'Ferns n Petals' business last year on this day as 1.5 Crore, which is huge by any standards. It was only Archies and Ferns n Petals that offered the customers unique products for V-Day until recently. It was only roses that did great business till last year. That doesn't mean that roses have lost sheen this year, what with the sale expected to reach Rs. 25 Crore today. Who knows, as I write this, there must be 100s of red roses changing hands all across the country.

But now, India has arisen to a new V-Day, and firms like banks and airlines have queued up to woo the valentines' day pairs. I really dont understand if the couples of the country looking for a romantic retreat would really utilise such offers or would rather worry about being beaten up by organisations protesting against Valentines' Day. Thats too much of thinking to do. So, I leave to you guys and bask in another Valentines' Day where I romance myself! :P